Brand trust guides
Plain answers to the questions store owners ask about email, domains, search and their storefront. Each one ends with a free check.
How to tell if someone can send email pretending to be your store
If your domain has no DMARC record set to quarantine or reject, anyone can send email that shows your store's address in the From line, and many inboxes will deliver it. You can check in under a minute with a single DNS lookup.
Someone registered a domain that looks like mine: what to do
Most lookalike domains are parked, for sale or owned by an unrelated business, so the first job is to check what the domain is actually doing. If it copies your store, sends email or asks for logins or payments, document it and report it to the registrar, the host and Google.
Why your link preview shows no picture (iMessage, Slack, Facebook, LinkedIn)
Apps build a link preview from Open Graph tags in your page's HTML, and the picture comes from the og:image tag. If that tag is missing, points to a relative or http address, or the app has cached an older version, you get a bare link with no image.
Test products and $0 items on Shopify: how to find and hide them
Any product that is active and available on your Online Store sales channel can be found by shoppers, including old test products and items priced at $0. Find them through a product export or your store's public product feed, then set them to Draft, remove them from the Online Store channel, or archive them.
What is llms.txt, and does your store need one?
llms.txt is a proposed convention: a short Markdown file at yourstore.com/llms.txt that tells AI assistants what your site is and where the important pages are. Support among AI companies is still limited and uneven, so treat it as a cheap, low-risk addition rather than a way to rank in AI answers.