Four kinds of trust. One scan.
What your customers notice, and the technical issues they never see. 5 of the 16 checks below run on every scan today; the rest are on the way, and we mark each one honestly.
Who's pretending to be you?
Anything outside your store that can be mistaken for it, or used to speak in your name.
Email spoofing protection
LIVELooks at: Your domain's SPF, DKIM and DMARC records, and whether a DMARC policy actually blocks forged mail.
Why it matters: If anyone can send email as you, phishing that looks like your store lands in your customers' inboxes.
Lookalike domains and copycat stores
COMING SOONLooks at: Typo and lookalike variants of your domain, when they were registered and whether they are selling your products.
Why it matters: Copycat stores take sales and blame you when the order never arrives.
Domain expiry
COMING SOONLooks at: When your domains and the ones you rely on are due to expire.
Why it matters: A lapsed domain takes your store and your email down, and can be bought by someone else.
Unsafe-site flags
COMING SOONLooks at: Whether Google Safe Browsing lists your domain.
Why it matters: A warning page in the browser ends the visit before it starts.
What's broken or showing?
Things on your own site that shouldn't be public, or that quietly erode confidence.
Security headers
LIVELooks at: HSTS, frame protection, nosniff and referrer policy on your homepage response.
Why it matters: They stop your site being embedded in someone else's, and keep visitors on HTTPS.
Test and $0 products
LIVELooks at: Your public product feed for placeholder, test or free items.
Why it matters: A "Test product" at $0 is an embarrassing find, and sometimes an actual free order.
Staging sites Google can find
COMING SOONLooks at: Indexable staging, preview and old-theme copies of your store.
Why it matters: Duplicates split your search ranking and show unfinished pages as if they were yours.
SSL certificates
COMING SOONLooks at: Expiry dates on every host you serve.
Why it matters: An expired certificate shows a full-page browser warning.
Broken links and missing pages
COMING SOONLooks at: Links from your key pages that return errors.
Why it matters: Dead ends cost sales and make a store feel abandoned.
How do you show up?
What Google, social networks and AI assistants see when they look at you.
Titles and snippets
COMING SOONLooks at: Page titles and descriptions that are missing, duplicated or inconsistent.
Why it matters: They are your first impression in search results.
Fine print in Google
COMING SOONLooks at: Policy, test and utility pages that appear in search.
Why it matters: Shoppers should find your products, not your cookie policy.
Link previews
COMING SOONLooks at: Open Graph tags that decide what a shared link looks like.
Why it matters: A blank or broken preview gets skipped in a chat or feed.
llms.txt and AI crawler access
COMING SOONLooks at: Whether AI crawlers can read your site and whether you publish guidance for them.
Why it matters: More buying research starts in an AI assistant. If it can't read you, it describes you from guesses.
Can they actually buy it?
Your catalog as a shopper sees it.
Sold-out products still live
LIVELooks at: Products in your public feed with every variant unavailable.
Why it matters: People land on a page they cannot buy from, often from an ad you paid for.
Products with no images
LIVELooks at: Products published without a single image.
Why it matters: Nobody trusts a product they can't see.
Low stock on advertised items
COMING SOONLooks at: Stock levels on the products your ads point to (needs the Shopify app).
Why it matters: Running out mid-campaign wastes ad spend.